Thursday, August 25, 2005

Who are we reaching?

The next flight of Igniting Ministry ads are due out any time now. Here is the United Methodist News Service article.

The UMC has paid good money for quality ads to be put together. Serious demographic research was done at the start, and has been done throughout.

Flying in the face of all this research, though, is this statement at the end of the article: “The commercial will have the most airings, 264, on CNN and CNN Headline News, followed by 138 on The Weather Channel.”

Was CNN really the best choice for the largest chunk of our church’s $2 million dollar investment? By all accounts CNN’s ratings have been sliding fast. I am confident the ads could have been more wisely dispersed.


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